THE NORTH FACE packaging line
This was a complete overhaul of The North Face packaging line—a world-wide undertaking. It started out with the design of three main hangtags differentiating three distinctive product lines. The entire packaging line was designed as sustainably responsible as possible, which put The North Face on the very cutting edge of all large outdoor retailers. Kathrin Blatter acted as the lead designer for this project while at Chen Design Associates, a world-reknown design company based in San Francisco.